Baby Friendly Designation

What does it mean when an organization is Baby Friendly?


The baby friendly designation may be assigned to any healthcare facility that offers maternity and newborn care, while simultaneously increasing support for breastfeeding. This includes educating new families on breastfeeding and supporting mom’s desire to breastfeed immediately after delivery. One of the most notable difference that sets a Baby Friendly Facility apart from others,  is their adherence to Ten Steps to Successful Breastfeeding set forth by the World Health Organization and UNICEF. These tenants offer practical guidance on the benefits of breastfeeding, how to support a successful breastfeeding relationship,  and  promoting long term health for mother and child.